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Media coaching case studies

Adam Kirtley Media was called in to help a hospice charity in desperate financial difficulty and the CEO wanted urgent media coaching to prepare for several difficult media interviews.

Adam designed a course focussing on the charity’s key messages: reassurance and appealing for public support. He also advised the charity to create a short video about the finanacial issues and share it across social media and the local newspaper.

They raised £34,000 within two days of publishig the film! The Comms Manager confirmed that our training and video idea helped them raise over £600,000 and secure the hospice’s future.

No patients were forced to move and jobs were saved.